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Digital Marketing
Digital Marketing
CERTIFICATION IN DIGITAL MARKETING
CERTIFIED SMM PROFESSIONAL
CERTIFIED SEO PROFESSIONAL
CERTIFIED GOOGLE ADWORDS PROFESSIONAL
CAPSULES
CERTIFICATION IN DIGITAL MARKETING
- Introduction to Digital Marketing
- Digital Marketing Strategy
- Fundamentals of Search Engine Optimization (SEO)
- Content Marketing
- Pay Per Click Using Google Adwords
- Email Marketing
CERTIFIED SMM PROFESSIONAL
- Key Social Platforms for Digital Marketing
- Global Competitors
- Distance Competitors
- Evaluating Social Media Performance
- Developing Data-Driven Audience and Campaign Insights
- Generating UTM URLs
- Developing Editorial Calendars
- Creating and Optimizing Social Media Campaigns
- Growing and Engaging an Audience
- Setting up a Social Media Experience for a Business
- Social Media Analytics Tools: Buffer, Hootsuite
CERTIFIED SEO PROFESSIONAL
- Search Engine Optimization
- Understanding of SEO
- Search Engine Optimization Techniques
- On-Page Optimization
- Off-Page Optimization
- Certified SEO Professional
- Introduction to Digital Marketing
- Digital Marketing Strategy
CERTIFIED GOOGLE ADWORDS PROFESSIONAL
- Introduction to online advertising and AdWords
- Adwords account and campaign basics
- Adwords Bidding and BudgetingPPC Basic
- Adwords ToolsPPC Basic
- Opportunities
- Optimizing Performance
- Ads TypeBidding Strategies
- Search Network
- Shopping AdsVideo Ads
- Universal App Ads
- RemarketingPerformance Monitoring and Conversion Tracking
- Reports
CAPSULES
- Key Social Platforms for Digital Marketing
- Global Competitors
- Distance Competitors
- Evaluating Social Media Performance
- Developing Data-Driven Audience and Campaign Insights
- Video Marketing
- Affiliate Marketing
- Facebook Marketing
- Twitter Marketing
- Instagram Marketing
- Youtube Marketing
- Mobile Marketing
- Email Marketing
- Facebook / Instagram Ads
- Affiliate Marketing
- Paid Advertising
- Inbound Marketing
- LinkedIn Marketing
- App Marketing
- Display Advertising
- Online Marketing Fundamentals
- Influencer Marketing
- Google Analytics for Beginners
- Guide to Linkedin Ads